Bayes present in the ABA Forum III MRM, PROCUREMENT & ROI

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On March 19, 2013, at the Convention Center in Sao Paulo British, the Bayes Forecast will be attending the ABA Forum III, which will primarily subject methods and management tools market, such as ROI and MRM – Marketing Resources Management, which is a new approach to concepts and marketing strategies in corporations.

Check out the event details:


Besides presenting and discussing methods and tools ROI, this traditional event of ABA maintain the approach to the task of procurement and will, for the first time, the theme of MRM – Marketing Resources Management, which is the new reality of the organization’s marketing processes with the increased importance of methods and technology to gain accuracy, efficiency and measurability.

Target Group

Marketing managers, communication, product, media, research, finance and procurement of advertisers, advertising market professionals (agencies, carriers and service providers) and specialist consultancies.


08h45/10h00 – MRM, Procurement and ROI: processes and tools essential to ensure efficiency and effectiveness in marketing communications contemporary and future.

– Rafael Sampaio, Executive Vice President of the ABA.

– John Meneghel, Service Director and President of LG Compag Brazil – ABA.


10h00/10h30 – Break


10h30/12h30 – MRM: making your marketing more efficient and measurable from processes and technology. Cases.

– Helio Azevedo, director of SalesTalent.


12h30/13h45 – Lunch


13h45/15h00 – Panel: The role of communication agencies in the processes of MRM, Procurement and ROI.

Agencies / advertisers.

– Suggestions: Diageo (Neogama, JWT), LG (Agency), Other.


15h00/15h30 – Break


15h30/16h30 – Panel: The role and practices of procurement consultants.

Consultants / advertisers.

– Suggestions: J & J, Ambev. Other.


16h30/18h00 – Bayes Forecast: dynamical systems and predictive decision to increase ROI.

– Eugenio Caner, PhD, Business Development Director.

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