hl-casos.jpg The great variety of our customers and their relevance within their sectors fortify us as a solid and highly competitive company. » Main Projects
  • FMCG
    • » Leading Multinational Beverage Company Bayes has elaborated Marketing Mix Models (MMM) in more than 15 of the company’s top markets worldwide, allowing management to quantify revenue contributions and ROI from each marketing or operational activity, such as advertising or pricing.
  • MEDIA
    • » OPTIMUM MEDIA DIRECTION, S.L (OMD) The main objective was to assess the impact or contribution of advertising depending on its position in the time table, particularly prime time. » Centro de Asisténcia Telefónica (Grupo Sogecable) System for forecasting calls from final customers and distributors by product category for Canal Plus and Canal Satelite Digital with different time horizons. » La Voz de Galicia System for calculating the daily optimal distribution in every point of sale in Galicia (Spain), as well as a Business Intelligence system for forecasting the general evolution of markets. » Recoletos Compañía Editorial System for calculating the daily optimal distribution in more than 11,000 points of sale throughout Spain for Marca and Expansion, and a Business Intelligence system for analyzing general market evolutions and the ROI of promotional and advertising. » UNEDISA, Dpto. de Marketing Quantitative Marketing Analysis for El Mundo newspaper.
  • TELECOMMUNICATIONS
    • » Telecomunicaçoes de Sao Paulo (Grupo Telefónica) Intelligent system of local and long distance traffic. It stores detailed customer behavior, call by call, by means of compacting methods that dramatically reduce the need of space on disc. » Telefónica de España (Grupo Telefónica) Dynamic analysis of the evolution of loyalty of customers (16 million) and systems to classify customers and consumption analysis induced by introduction of new products and services. Dynamic Demand Attention System to demand of lines and services. » Telefónica Internacional (Grupo Telefónica) Analysis of life cycle by generations of customers. » Telefónica Latam (Grupo Telefónica) Aggregate models for local traffic and lines demand by operators (Brazil, Peru, Chile, and Argentina) Analysis of forecasting models related to the modification of the price structure changes imposed by Subtel to CTC. » Telefónica Móviles España (Grupo Telefónica) Support for statistical analysis, modelling and forcasting of churn. » TdP Telefónica del Perú, CTC Chile y TASA Argentina (Grupo Telefónica) Quantitative analysis of market evolution by traffic and lines.
  • ENERGY
    • » Compañía Logística de Hidrocarburos Forecast of demand by logistic centres and by products, both on daily and weekly bases. » ENAGAS Model for quantifying and forecasting the impact on the demand of gas of various drivers, including seasonality, holidays, weather, prices, industrial performance, and customer behaviour. » Forces Elèctriques d’Andorra Forecasting system for hourly consumption, both aggregate and by station, with different time horizons. » Red Eléctrica de España Classification system for observed states of the system. Identification of a small number of stations to provide full description of the system.
  • FINANCES
    • » ALCATEL System for forecasting, decision making and cost optimization for the financial sector. » Crédito y Caución Forecasting of bankruptcy, credit defaults, business evolution and risks by segments.
  • Retail
    • » El Corte Inglés System to predict the expected value of price elasticity of sales for every family of products. » Mercadona Forecasting system for cash and number of customers for 635 stores and 8,890 sections, on both daily and weekly bases. » Microsoft Business Solutions SMS&P MBS (Microsoft) Sales forecast, analytics of commercial actions, and partners segmentation analysis. » Microsoft HED Retail Senior Partner Program (Microsoft) System of sales data analysis and stock management. » Microsoft SB EMEA EHQ (Microsoft) Forecasting system of revenues obtained from small businesses (SB) for various countries.
  • OTHERS
    • » ILOG Optimization system for planning airplane maintenance for Spanair. » Eurotasa Forecasting system for real estate prices by category.
Solutions / The solutions implemented by Bayes Forecast help companies to understand the past, control the present and forecast the most probable outcomes of actions in order to make the best decisions.
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