Together with an open structure of market and business research, our Business Intelligence System accumulates information (data, models, cost functions and knowledge) and generates reports.

The components of our BI system are:

• A repository of detailed information about markets, customers, operations, business instruments, and economic and meteorological variables.

• Models that represent the demand of every product, of target groups of customers, or even individual customers. We can also generate probabilistic forecasts of demand evolution that are conditional on certain actions, such as the introduction of new products, competitor behavior, and other economic, meteorological, technological, or regulatory factors.

• Cost, utility or profit functions that express the direct costs of actions and variations of the value of customers affected. These functions are linked to the models as they are vital considerations in the decision-making process.

• Open mechanisms to retrieve information, create new groups of clients, or new algebraic treatments of information.

• Automatic systems of market monitoring that produce reports and result in new modeling processes that might end in new actions, the introduction of new products, or modifications of current operations.

• Interfaces with different users that provide easy mechanisms for monitoring and research. We develop high level, intuitive, and flexible interfaces for every customer depending on their needs.