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We may analyze the effects of a promotion and its real impact on sales throughout the modeled time period, determining the factors that affect sales and isolating each of them in order to get a quantitative measure of each.
In this example, taken from the press sector, we analyze 3 promotions:
- Promotion 1, shows it has been a remarkable success, only showing decay at the end when most of the customers have completed the collection, with only those that are missing some article still participating.
- Promotion 2, shows a uniform behavior during the whole period.
- Promotion 3, displays a slow decay through time.
