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The effects of holidays depends on the day of the week, but there are also some other influences, such as whether there it creates a long weekend, or how far it is from weekend, etc... Demand behavior models allow us to analyze the effects of how holidays fall and estimate on which days the market will absorb both the induced and unsatisfied demand. In addition to smaller and regional holidays, we calculate the effects that are generated by the larger vacation periods such as summer, Christmas or Easter.
