Bayes’ model-based consulting has empowered our clients to increase the profitability and loyalty of their customers, increase the ROI of marketing actions, determine optimal pricing, and optimize their personnel and production levels.
- We make the difference At Bayes Forecast we get the best results with dynamic solutions built in order to adapt to the increasing complexity and the evolution of companies and markets. More»
In order to determine the optimal quantities of investment we analyze the advertising campaign, considering the dynamic response function (adstock), and introducing decreasing returns into the advertising impact (the larger the level of GRPs, the lower the increase in their impact).
We can thus locate the optimal point that maximizes the return of advertising investment, taking into account that additional investment generates an additional impact that is smaller than the additional costs.
