Extract information from data and transform information into knowledge to optimize decision-making processes.
At Bayes Forecast we took full advantage of the information and knowledge on data repositories through our computational tools and mathematical models. Quantitative Marketing consists in the construction of dynamic models that represent the behavior of markets and measure in combination all kinds of effects that affect the market.
Inside the effects that we explained and quantified are the customers ‘ behavior, the actions of the competence, the dynamics of prices, the marketing mix, the social time (Christmas, summer, weekends, bridges, etc.), the informational effects, the substitution of products and/or outlets, weather effects and the macroeconomic variables.
Under this approach, we were able to acquire an accurate knowledge of all the relevant variables for understanding of markets, to:
Quantitative Marketing is a powerful tool for competitive intelligence, which provide a detailed knowledge about the variables that influence your business.