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» Analysis of spots and commercials

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The analysis reveals differents effects in terms of the spot, its quality, its position, and the interactions that take effect. For example, the effect of the early positions is different depending on the quality of the spot, the amount of publicity pressure and some other variables, so that the mean effect taking into account the publicity pressure (green line), is heavily modified when considering the crossed effects of the rest of the publicity variables (orange line).

Main customers

• Media
• Publicity
• Telecommunications
• Energy
• Finances
• Retail
• Other

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