We have increased the profitability and loyalty of customers, increased the ROI of marketing actions, determined the optimal selling price, optimezed the size of personnel and production levels, helped in the decision making process of resource allocation, orice changes, and introduction of new products.

» Management of campaign with target group

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In the telecommunications market it is very important to identify preassigned customers (those that left an operator) and their habits, i.e., those behaviors that might be useful to determine which clients will have a larger probability to quit.

Starting from a sample of customers, half of them preassigned, the model calculates the probability that a customer is preassigned as a function of its consumption evolution and personal details. This information is of great relevance when designing campaigns targeted to those clients more prone to quit.

Once the identification has been established, they must be contacted and offered a different contract depending on their tastes and preferences.

Main customers

• Media
• Publicity
• Telecommunications
• Energy
• Finances
• Retail
• Other

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